The Evolution of Tourism in Albania: A Comparison with Balkan Nations

Authors

  • Festim Kodra Mediterranean Univeristy of Albania
  • Aurora Daka University of Tirana
  • Klodiana Gorica University of Tirana

Abstract

The tourism industry in Albania has undergone significant transformation over the past few decades, positioning the country as a rising destination in the Balkans. This paper provides an in-depth comparative analysis of Albania's tourism sector in relation to other Balkan nations. By examining key indicators such as tourist arrivals, infrastructure development, government policies, and cultural offerings, the study highlights Albania's unique position in the region. The paper also explores the challenges and opportunities faced by Albania in enhancing its tourism potential, focusing on sustainability, environmental preservation, and the integration of local communities. This comparative analysis aims to provide insights into Albania’s evolving tourism sector and its competitive advantages and disadvantages within the broader Balkan context.